April 6, 2025 - 10:59 am in DigitalIs email the most effective form of content marketing?
It may not be as sexy as SnapChat or as cool as Instagram, but email is re-emerging as the darling of the marketing world. An estimated 205.6 billion emails are sent every day;…
May 3, 2025 - 8:17 am in StrategyFake News Means Fact-Checking Must Be Part of Your Content Strategy
Hillary Clinton wasn't the only loser in last year's elections. Facebook and the media were put on the defensive about their role in what has become known as "fake news," which…
May 2, 2025 - 8:34 am in Custom ContentBusting Some Content Marketing Myths
Over the last few weeks, I’ve been noticing a few trends when it comes to the current state of content marketing. The biggest of these is this: What got us here, won’t get…
May 1, 2025 - 9:05 am in Strategy5 Surefire Signs It’s Time to Revamp Your Content Strategy
By now, you know it's important for your company to have a content marketing strategy, but a strategy alone isn't worth much if you don't know how to execute it or if you're…
April 28, 2025 - 8:21 am in Research, Strategy‘Less than 10% of marketing decision makers are certain how to implement content marketing’, reveal Zazzle results for 2017
So, it’s official – content-led marketing initiatives are claiming more of the overall marketing budget than ever before.
That should be great news for someone…- April 28, 2025 - 8:19 am in Digital, Research
Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers
While much marketing talk today is about personalization of advertising, it’s still a prickly area for both advertisers and consumers.
One proof comes from an April,… - April 28, 2025 - 8:19 am in Digital
The Value of Paid Advertising (With A Dash Of Creativity) On Social
Paid advertising is as old as the hills. It has some excellent examples of good work but also some shocking examples of cynical attempts at ‘marketing’. This is because paid…
- April 27, 2025 - 8:32 am in Custom Content, Strategy
Why Content Marketing Has CX Appeal
You can market your content and have very little in the way of a customer experience (CX), but not the other way round. If content marketing is something you do, CX is what you…
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