Case Studies

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Publisher: Hanley Wood Marketing
Client: FedEx
Audience:FedEx customers, global policymakers and thought leaders

Global shipping and logistics leader, FedEx, wanted to transform its customer on-boarding experience. The goals: create a simpler, more integrated program with a friendly voice; deliver more-r…

Actuary
Publisher:
Client: The Society of Actuaries
Audience:

www.theactuarymagazine.org CLIENT OBJECTIVES:
In 2015, the Society of Actuaries (SOA) — the largest professional organization dedicated to serving actuarial members worldwide &mdas…

Advertorials for Oracle Publishing
Publisher: Grayton Integrated Publishing
Client: Oracle Publishing and Oracle advertisers/partners
Audience:IT professionals and decision makers who are Oracle customers or prospects

• To increase ad revenue by offering partner companies the opportunity to tell the Oracle audience a more in-depth story than is possible with a traditional ad • To offer a compellin…

C-Suite
Publisher:
Client: Equilar
Audience:

Equilar, a private financial services company, provides information on total executive compensation packages of the top officers at publicly traded companies and nonprofit organizations. Its…

Canadian Tire DRIVER
Publisher: Rogers Communications Inc.
Client: Canadian Tire Corporation
Audience:Automotive Enthusiasts and Canadian Drivers

Educate and inspire Canadian drivers in an engaging content format.

Communication World (CW)
Publisher: Grayton Integrated Publishing
Client: International Association of Business Communicators (IABC)
Audience:Decision makers and professionals engaged in strategic business communication management

To improve the readability of CW magazine, which IABC members rank as their No. 1 membership benefit To create a flexible, copy-centric design that would enable the editorial team to better p…

CONNECTED FOR BUSINESS
Publisher:
Client: Rogers Communications Inc.
Audience:Rogers Small Business Customers

To engage with Rogers Communications small business customers.

CONNECTED Rogers Magazine
Publisher:
Client: Rogers Communications Inc.
Audience:Adults 25+ with a propensity for tech

To engage Rogers Communications cable and wireless consumer customers.

GX: The Guard Experience
Publisher: iostudio
Client: United States Army National Guard
Audience:Army National Guard Soldiers

GX magazine is mailed bimonthly to the homes of 215,000 Army National Guard Soldiers, along with 54 bimonthly bulk shipments of an additional 5,000 copies to National Guard installations. The…

Health and Wellness Alliance for Children
Publisher: Madison/Miles Media
Client: Health and Wellness Alliance for Children
Audience:public officials, parents and health care officials

Heartbeat Magainze
Publisher: Madison/Miles Media
Client: Mended Hearts
Audience:Mended Hearts members; heart disease patients in their 40s and 50s; cardiologists and cardiac surgeons.

IBM Systems Magazine
Publisher: MSP-C
Client: IBM
Audience:IBM systems customers

Distribution methods: Print, digital and tablet applications Client Objective: Create a customer retention and satisfaction publishing portfolio for IBM’s global systems customer base. C…

Inova
Publisher: GLC
Client: Inova Health Systems
Audience:Middle-to-upper-class individuals and families who are either past patients of Inova Health Systems or live in a household with a specific disease propensity

Communicate key service lines from both the system's perspective and individual hospitals Drive HealthSource classes and events Build the hospital brand and create image awareness Deliver a s…

Keynotes Magazine
Publisher: Madison/Miles Media
Client: ALOA Security Professionals Association, Inc. (ALOA SPAI)
Audience:ALOA members (security professionals)

kidcentral tn
Publisher: iostudio
Client: The State of Tennessee
Audience:Tennessee families

The State of Tennessee offers more than 2,000 programs to help Tennessee families live healthy, prosperous lives. However, until summer 2013, they were difficult to find, especially online. Li…

Mavericks
Publisher: Globe and Mail Custom Content Group
Client: Audi Canada
Audience:Prospective buyers of the Audi A6, identified as high-achieving Canadian entrepreneurs who are maverick thinkers and doers

Audi is a maverick brand that embodies speed, performance and design – not just in its cars, but in its people. From profiling its Canadian chief executive to featuring stories on trailb…

Momentum
Publisher: GLC
Client: National Multiple Sclerosis Society
Audience:People with multiple sclerosis and their caregivers and families

Momentum Magazine is the largest MS-related publication in the country and is delivered to more than 500,000 people throughout the United States. A dynamic, responsive website is also availabl…

Propane Planner
Publisher: Hanley Wood Marketing
Client: Propane Education & Research Council
Audience:Construction Professionals in the U.S.

The Propane Education & Research Council (PERC), which promotes the safe, efficient use of propane as a preferred energy source, wanted to strengthen its market position with construction…

STAND Magazine
Publisher: Meredith Xcelerated Marketing (MXM)
Client: American Civil Liberties Union (ACLU)
Audience: ACLU members

PLEASE NOTE: The Content Council does not produce, publish, or mail out STAND Magazine. If you have any questions, comments or concerns regarding STAND, please contact the ACLU directly…

STIR
Publisher: Hanley Wood Marketing
Client: Sherwin-Williams Co.
Audience:Interior designers and architects

Sherwin-Williams, an industry leader in paints and coatings, wanted to strengthen its market position with the interior designer and architect audience, ultimately inspiring design professiona…

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