"Custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behavior in a desired direction."

CCC Articles and Press Clips

Here you will find press clips about the Custom Content Council and articles offered to help marketers better understand the custom content industry and, more importantly, better understand how a custom publication can help your business grow.

Successful custom publications are based on a client's marketing objectives. That is fundamental, but there's much more to consider since a custom publication must serve many masters. In addition to the corporate brand, a custom publication must also thoroughly engage the time-starved reader and, in many cases, entice the advertising community. It's a delicate balance, and that is why the process demands a dedicated team with an expertise in custom publishing.