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PUBLICATION
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CLIENT
  Hannaford Brothers Co. - Wholly Owned Subsidiary of Delhaize America Inc.
dot PUBLISHER
  Pohly Company, The
   

Client: Hannaford Brothers Co. - Wholly Owned Subsidiary of Delhaize America Inc.

Circulation: Print: 250,000; Online: Repurposed content

Frequency: Quarterly

Target:

Store customers

Client Objective/s:

  • Develop and foster long-term relationships with customers

  • Increase customer value by motivating to try new products

  • Reinforce positioning as a leader in unsurpassed quality, variety, service and value

  • Support vendor relationships

Execution:

  • Redesigned the magazine
  • Created new distribution opportunities in-store
  • Integrated magazine content with other marketing initiatives

Results:

Redesign launched 07/01/06

 

 

 
   
The Custom Content Council (CCC) is the leading association for the custom publishing industry in the United States, and is focused on promoting the growth and vitality of this dynamic marketing discipline.
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