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  The Advertiser
 
 
PUBLICATION
  The Advertiser
CLIENT
  The Association of National Advertisers (ANA)
dot PUBLISHER
  Pohly Company, The
   

Client: The Association of National Advertisers (ANA)

Circulation: 28,000

Frequency: Bi-monthly

Target:

ANA members, which includes 375 companies representing 8,500 brands that collectively spend more than $100 billion in marketing communications and advertising each year

Client Objective/s:

  • Reinforce the core attributes of the ANA brand

  • Establish The Advertiser as the ultimate source for thought-leadership on the pressing marketing issues

  • Showcase the ANA’s brand, value, and services in a credible, professional, and effective way

  • Build new revenue from existing programs and create new revenue opportunities leveraging existing media

Execution:

  • Redesigned and repositioned the magazine
  • Increased the sales force and repackaged a suite of marketing opportunities
  • Created new distribution opportunities at events

Results:

  • Redesign garnered five industry awards
  • Increased sponsorship and event revenue by 21% year-over-year
  • Total franchise revenue increased by more than 34%

 

 

 
   
The Custom Content Council (CCC) is the leading association for the custom publishing industry in the United States, and is focused on promoting the growth and vitality of this dynamic marketing discipline.
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