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Client: Caterpillar Dealer Rental Stores
Circulation: 5,000
Frequency: 4X per year
Target:
Cat Rental Store customers and prospects
Client Objective/s:
- Reach and persuade renters to choose the Cat Rental Stores for all equipment rental needs.
- Generate sales leads.
Execution:
HVC creates and builds HTML file of Rental Roundup and dealer distributes via Constant Contact.
Results:
TBD. First issue distributed Spring 2010
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