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Client: Caterpillar Global Paving
Circulation: 30,000+ worldwide
Frequency: 3X per year
Target:
Paving and road building contractors and governmental agencies worldwide
Client Objective/s:
- Position Cat Global Paving products as the industry leader worldwide.
- Generate sales leads.
Execution:
Develop print and HTML versions in multiple languages for distribution to Cat customers and prospects worldwide.
Results:
TBD. First issue distributed spring 2010
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