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  Lupus Now
 
 
PUBLICATION
  Lupus Now
CLIENT
  Lupus Foundation of America
dot PUBLISHER
  TMG
   

Client: Lupus Foundation of America

Circulation: 82,000

Frequency: 4x

Target:

Lupus patients and their families, health professionals and researchers

Client Objective/s:

  • The Lupus Foundation of America sought to launch the first-ever magazine targeted to people with lupus as both a reference tool and a lifestyle publication. Envisioned as a resource for timely, accurate and engaging information, Lupus Now responds to a growing public need for education and awareness about lupus.

Execution:

The Lupus Foundation of America asked TMG to expand its publication from a newsletter to an almost 100,000 circulation magazine.

Lupus Now targets lupus patients and their families, healthcare providers and researchers. The consumer section is devoted to practical information on living a healthy life, covering a full range of lifestyle and wellness topics. A section for healthcare professionals addresses the latest treatments and therapies, as well as news on scientific meetings.

Results:

Response to the magazine exceeded expectations. The foundation has received hundreds of letters from appreciative readers, and financial support for the overall organization has grown dramatically.

 

 

 
   
The Custom Content Council (CCC) is the leading association for the custom publishing industry in the United States, and is focused on promoting the growth and vitality of this dynamic marketing discipline.
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