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Client: AirTran Airways
Circulation: Reaching more than 2 million readers a month
Frequency: Monthly
Target:
Cost-conscious business and leisure travelers.
Client Objective/s:
- Highlight AirTran Airways’ vast route network and brand.
Execution:
Every issue of Go is packed with information that targets business and leisure travelers: business features, sports, shopping, cuisine, celebrity interviews and a brief guide to the best shops, sights and eateries across AirTran Airways’ network. Plus, every issue contains an in-depth guide on a particular destination that highlights the city’s attractions, shopping, hotels and dining plus interviews with locals.
Results:
Won six awards in the past four months and is expected to garner far more in 2009.
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