158 Awards Presented to 41 Companies at 6th Annual Custom Publishing Honors

New York, NY (November 13, 2009) — Honoring the best in design, editorial and strategic initiatives for B2B and consumer custom publications, the Custom Publishing Council (CPC) presented its sixth annual Pearl Awards at New York City’s Twenty-Four Fifth last night in front of 130 CPC members and guests. Soraya Darabi, Manager, Partnership and Buzz Marketing, The New York Times, Nicholas Carlson, Senior Editor, The Business Insider, and Matt Kinsman, Executive Editor, Red7 Media, awarded bronze, silver and gold plaques to those custom publishers who have excelled at creating stellar content on behalf of their clients across print and digital platforms.

This year’s 469 entries represent 57 companies in eight countries, and winning publications reflect a wide range of clients, including cable companies, medical institutions, retailers, health care providers, fitness organizations, hotel chains, car manufacturers and financial institutions. The editorial and design award categories focus on the best new, ongoing, and improved publications, while the strategy categories look at how well the publications complement the sponsoring organization’s integrated marketing campaigns, how well they achieve the organization’s goals, how well they prove a return on investment, and how innovative and effective a distribution strategy they employ. This year, two new categories were added: best use of community/social networking and best use of mobile technology.

”What all of the winners here tonight have in common is great content—across all different platforms. As the definition of custom publishing continues to evolve, so do custom content creators on behalf of their clients—the entries this year reflect that growth and innovation. It is an exciting time to be in this industry,” said Lori Rosen, executive director, Custom Publishing Council.

This year, TMG received the most Pearl Awards, with 19 wins, followed closely by Pace Communications and Rodale Custom Publishing, with 16 awards each. Other big winners include Spafax with 12 awards, Time Inc. Content Solutions and Meredith Integrated Marketing, who each garnered 10 awards, and Leverage Media, with an impressive 9 awards.

Chris McMurry, CEO of McMurry and past president/chairman of the CPC, was presented with the John Caldwell Lifetime Achievement Award recognizing his innovative leadership and creative contributions to the custom publishing industry.

The Best in Custom award is presented to the publication that received top overall ranking among all gold winners. This year, it was presented to Spafax for Air Canada’s enRoute. enRoute is published monthly and is distributed onboard all Air Canada flights and in specially selected retail locations. Spafax currently works with over 60 international airline clients worldwide.

Pearl awards sponsor Zinio created a special digital edition of the show program, which was displayed at the awards ceremony through the use of iwall technology. To view the digital edition of the program, including all of the winners listed below, please visit www.custompublishingcouncil.com.

Winners are listed by category, title, custom publisher and client name, included in parentheses.

DESIGN | Best Cover Less Than 50,000
Gold: Lamborghini Desk Diary, Faircount Media Group (Lamborghini Club America)
Silver: The First Giant Leap for Mankind, Faircount Media Group (NASA)
Bronze: One, TMG (Silicon Valley Community Foundation)                 
           
DESIGN | Best Cover 50,000 – 250,000
Gold: Enroute, Spafax (Air Canada)
Silver: in, Spafax (LAN)
Bronze: Parks, Time Inc. Content Solutions (National Park Foundation)

DESIGN | Best Cover More Than 250,000
Gold:  World Vision, Journey Group, Inc. (World Vision)
Silver: Spirit, Pace Communications (Southwest Airlines)
Bronze: Deliver, Campbell-Ewald (USPS)
                                                                                                           
DESIGN | Best Opening Spread | Less Than 50,000
Gold: Capital Thinking, (Tales of the Transformation),Leverage Media (Patton Boggs LLP)   
Silver: Thrive, (Drop by Drop), Pace Communications (Syngenta)       
Bronze: Explore, (Angelina Jolie), HCP/Aboard Publishing (TACA Airlines)
Bronze: Lamborghini Desk Diary, (Quitting is Bull), Faircount Media Group (Lamborghini Club America)

DESIGN | Best Opening Spread | 50,000-250,000
Gold: Go, Ink (AirTran Airways)
Silver: Destination Hyatt 2009, HCP/Aboard Publishing (Hyatt Hotels Corporation)
Bronze: Cleveland Clinic Magazine, TMG (Cleveland Clinic)

DESIGN | Best Opening Spread | More than 250,000
Gold: ACCESS, Meredith Integrated Marketing (DIRECTV)
Silver: Spirit, Pace Communications (Southwest Airlines)
Bronze: fresh, The Pohly Company (Hannaford)

DESIGN | Best Overall | Less than 50,000
Gold: MoFo Tech, Leverage Media (Morrison & Foerster LLP)
Silver: LeeNia, Direct Publishing Group (UF Distribution Polska)
Bronze: CENTURION, Journal International Verlags (American Express Services Europe)
                       
DESIGN | Best Overall | 50,000 – 250,000
Gold:   Parks, Time Inc. Content Solutions (National Park Foundation)
Silver:  HomeSpa, Spafax (BainUltra)
Bronze: SilverKris, SPH Magazines Pte Ltd (Singapore Airlines)

DESIGN | Best Overall | More than 250,000
Gold:  Acura Style, Javelin Custom Publishing (American Honda Motor Company Inc.)
Silver: ACCESS, Meredith Integrated Marketing (DIRECTV)
Bronze: Deliver, Campbell-Ewald (USPS)

DESIGN | Best New Magazine 
Gold: MoFo Tech, Leverage Media (Morrison & Foerster LLP)
Silver: d.lux, Journal International Verlags (Steigenberger Hotels AG)
Bronze: The Barnett Shale, Wax Custom Communications (Chesapeake Energy Corp.)

DESIGN | Best New Newsletter
Gold: Yoshi!, Novimedia (Toyota MM Poland)
Silver: HealthLink, DCP (Brown & Toland Physicians)
Bronze: Advisor News, Pace Communications (Wachovia Financial Advisors)
  
DESIGN | Most Improved Publication
Gold: MIT Sloan Management Review, The Pohly Company (MIT Sloan Management Review) 
Silver: OfficeLine & TEN, GLC Custom Publishing (United Stationers)
Bronze: Georgetown Business, TMG (G.U. McDonough School of Business)
 
DESIGN | Best Special Issue
Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club)
Silver: enRoute, Spafax (Air Canada)
Bronze: SAP SPECTRUM PRINT, Grasundsterne Werbeagentur GmbH (SAP AG)
 
DESIGN | One-Shot
Gold: Born Early, Rodale Custom Publishing (MedImmune)
Silver: One Journey, D Custom (Purina One® Brand Pet Food)
Bronze: WorldView, Leverage Media (Patton Boggs LLP)

DESIGN | Best Use of Photography | Less Than 50,000
Gold: Audi Magazine, Trip Editoria (Audi Brazil)
Silver: Renaissance, (Devon on Foot), Pace Communications (Wachovia)
Bronze: WorldView, Leverage Media (Patton Boggs LLP)

DESIGN | Best Use of Photography | 50,000 - 250,000
Gold: in, (Carnaval), Spafax (LAN)
Silver: CNN Traveller, (The Winds of Change),Emphasis Media Limited (CNN)
Bronze: Four Seasons Magazine, (Kitchen Science),Pace Communications (Four Seasons Hotels and Resorts)
Bronze: Journey, (Time Machines), D Custom (First Command Financial Services, Inc.)

DESIGN | Best Use of Photography | More than 250,000
Gold: ACESS, Meredith Integrated Marketing (DIRECTV)
Silver: envision, KI Lipton (CertaPro Painters)
Bronze: Corvette Quarterly, Campbell-Ewald (Chevrolet)
 
DESIGN | Best Use of Illustration | Less Than 50,000
Gold: Audi Magazine, Trip Editoria (Audi Brazil)
Silver: Zoom, Infel AG (AET)
Bronze: Thrive, Pace Communications (Syngenta)

DESIGN | Best Use of Illustration | 50,000 – 250,000
Gold: in, Spafax (LAN)
Silver: Four Seasons Magazine, Pace Communications (Four Seasons Hotels and Resorts)
Bronze: Cleveland Clinic, TMG (Cleveland Clinic)
 
DESIGN | Best Use of Illustration | More Than 250,000
Gold: diane, Rodale Custom Publishing (Curves International)
Silver: Hemispheres, Ink (United Airlines)
Bronze: All Animals, Time Inc. Content Solutions (The Humane Society of the United States)
 
DESIGN | Best Use of Typography
Gold: ACCESS, Meredith Integrated Marketing (DIRECTV)
Silver: NACS Magazine, The Pohly Company (NACS)
Bronze: Independent School, TMG (NAIS)

DESIGN | Best Tie-In with Corporate Marketing  
Gold: Little Brown Book, Rodale Custom Publishing (Bloomingdale's)
Silver: On Investing, Custom Solutions from SmartMoney (Charles Schwab)
Bronze: xPotential, TMG (K12 Inc.)

DIGITAL | Best Integrated Print and Web Program 
Gold: Stir, Hanley Wood Marketing (Sherwin-Williams)
Silver: L’Oréal: Art of Possiblity, Rogers Publishing (L'Oréal Canada)
Bronze: Lamaze: Pregnancy, Birth & Beyond online magazine extension, Rodale Custom Publishing (Lamaze International, Inc.)
 
DIGITAL | Best Web Publication 
Gold: Forecast.diabetes.org, TMG (American Diabetes Association)
Silver: Cleveland Clinic Health.com, TMG (Cleveland Clinic)
Bronze: You24 Online Magazine, Rodale Custom Publishing (24 Hour Fitness)
Bronze: Biztechmagazine.com, TMG (CDW)

DIGITAL | Best E-Newsletter
Gold: On Air, Spafax Canada (Air Canada)
Silver: CP News, Novimedia (Citroën Polska)
Bronze: BBVA Compass Everyday, King Fish Media (BBVA Compass Bank)
 
DIGITAL | Best Microsite
Gold: Master the Shift.com, Rodale Custom Publishing (Nissan)
Silver: SNAP Live ̕09, Hammock Inc. (Society of National Association Publications)  
Bronze: Cleveland Clinic Facts.com, TMG (Cleveland Clinic)
 
DIGITAL | Best Blog
Gold: Delta Sky Magazine, Pace Communications (Delta Air Lines)
Silver: Razorleaf Blog, Z Squared Media (Razorleaf Corporation)
Bronze: Asics/Your Running Partner.com, Time Inc. Content Solutions (Asics)
 
DIGITAL | Best Use of Community/Social Networking
Gold: SNAP Community Site, Hammock Inc. (Society of National Association Publications)
Silver: 3121, New Media Strategies (A Meredith Integrated Marketing Owned Company) (National Journal)
  
DIGITAL | Best Interactive Tool
Gold: Gillette Facial Styler, Time Inc. Content Solutions (Gillette)
Silver: DNC and RNC Convention Hubs, New Media Strategies (A Meredith Integrated Marketing Owned Company) (C-Span)

DIGITAL | Best Web Feature or Article
Gold: Gillette Grooming Glossary, Time Inc. Content Solutions (Gillette)
Silver: Washington Flyer, TMG (Washington Flyer)
Bronze: You24 Online Magazine, Rodale Custom Publishing (24 Hour Fitness)

DIGITAL | Best Overall Web Design
Gold: Lexus Magazine, Story Worldwide (Toyota Motor Sales)
Silver: ClevelandClinicHealth.com, TMG (Cleveland Clinic)
Bronze: MasterTheShift.com, Rodale Custom Publishing (Nissan)
 
DIGITAL | Best Use of Mobile Technology
Gold: LDI iPhone Application, Penton Media (Lee Filters)

DIGITAL | Best Launch or Relaunch
Gold: Prilosec OTC/StopHeartBurn.com, Time Inc. Content Solutions (P&G/Prilosec OTC)
Silver: Forecast.diabetes.org, TMG (American Diabetes Association)
Bronze: SAP.info, Grasundsterne Werbeagentur GmbH (SAP AG)

EDITORIAL | Best Cover Lines
Gold: Greenwise, Meredith Integrated Marketing (Publix)
Silver: WebMD the Magazine, TMG (WebMD)
Bronze: New Outlook, Redwood Custom Communications (Sears Canada Inc.)

EDITORIAL | Best Feature Article/Package |Less Than 50,000
Gold: One, (Keeping Doors Open),TMG (Silicon Valley Community Foundation)
Silver: Renaissance, (Gear Up for the Green), Pace Communications (Wachovia)  
Bronze:  Rolls Royce Desk Diary, (Return of the Green Fairy),Faircount Media Group (Rolls Royce Owners Club)     

EDITORIAL | Best Feature Article/Package |50,000-250,000
Gold: Proto, (Yes. No. Maybe), Time Inc. Content Solutions (Massachusetts General Hospital)
Silver: Four Seasons Magazine, (Kitchen Science), Pace Communications (Four Seasons Hotels and Resorts)
Bronze: nyse magazine, (Delta’s Flight Plan), Time Inc. Content Solutions (New York Stock Exchange)

EDITORIAL | Best Feature Article/Package |More Than 250,000
Gold:  diane, (Breast Cancer Guide), Rodale Custom Publishing (Curves International)
Silver: New Outlook, (Bridging the Distance), Redwood Custom Communications (Sears Canada Inc.)
Bronze: At Home, (The Path Home) Meredith Integrated Marketing (Century 21)

EDITORIAL | Best Overall |Less Than 50,000
Gold:  MoFo Tech, Leverage Media (Morrison & Foerster LLP)
Silver:  WorldView, Leverage Media (Patton Boggs LLP)
Bronze: FedTech, TMG (CDW-G)

EDITORIAL | Best Overall |50,000 – 250,000
Gold:  enRoute, Spafax (Air Canada)
Silver:  Proto, Time Inc. Content Solutions (Massachusetts General Hospital)
Bronze: STIR, Hanley Wood Marketing (Sherwin-Williams)

EDITORIAL | Best Overall More Than 250,000
Gold:  Spirit, Pace Communications (Southwest Airlines)
Silver:  Lexus, Story Worldwide (Toyota Motor Sales)
Bronze:  Acura Style, Javelin Custom Publishing (American Honda Motor Company Inc.

EDITORIAL | Best New Magazine
Gold: PROJECT M, Burda Yukom(Allianz Global Investors)
Silver: MoFo Tech, Leverage Media (Morrison & Foerster LLP)
Bronze: Green Mechanical Contractor, Penton Media Inc. (Contractor Magazine)

EDITORIAL | Best New Newsletter
Gold: Healthlink, DCP (Brown & Toland Physicians)
Silver: Is Your Company Ready for Pandemic Flu? Hope Health (Hope Health)
Bronze: Advisor News, Pace Communications (Wachovia)

EDITORIAL | Most Improved Publication
Gold:  Georgetown Business, TMG (G.U. McDonough School of Business)
Silver:  Santa Barbara: The Magazine for Visitors, Pace Communications (Santa Barbara Conference and Visitors Bureau & Film Commission)
Bronze:  Fairmont Magazine, Spafax (Fairmont Hotel)

EDITORIAL | Best Column
Gold:  Continental, (The Guide), The Pohly Company (Continental Airlines)                                                                                                                                                                         
Silver:  ACCESS, (The Scorsese Selection),Meredith Integrated Marketing (DIRECTV)
Bronze:  diane, (Of Springsteen and Spring Cleaning), Rodale Custom Publishing (Curves International)

EDITORIAL | Best Regular Department
Gold:  Grape, (A Closer Look),Meredith Integrated Marketing (Publix)
Silver: MyBusiness (My Business Manual),Hammock Inc. (NFIB)
Bronze:  On Investing, (Across the Wire),Custom Solutions from SmartMoney(Charles Schwab)

EDITORIAL | Best Special Issue
Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club)
Silver: enRoute, (Food Issue), Spafax (Air Canada)
Bronze: THE STEP BEYOND, Journal International Verlags (EADS, Corporate Fraud Communications)

EDITORIAL | Best One-Shot
Gold:  Born Early, Rodale Custom Publishing (MedImmune)
Silver:  One Journey, D Custom (Purina One® Brand Pet Food)
Bronze:  WorldView, Leverage Media(Patton Boggs LLP)

EDITORIAL | Best International Publication
Gold:  Zoom, Infel AG (AET)
Silver:  Lamaze: Pregnancy, Birth & Beyond, Rodale Custom Publishing (Lamaze International, Inc.)
Bronze: inmotion, Journal International Verlags (MAN Nutefahrzeuge Gruppe)

STRATEGY | Best Tie-in with Corporate Integrated Marketing
Gold:  VIEWS, QuadCreative (Quad/Graphics)
Silver:  in, Spafax (LAN)
Bronze:  BizTech, FedTech, StateTech, EdTech Focus on K-12, EdTech Focus on Higher Education, TMG (CDW, CDW-G)

STRATEGY | Best Achievement of Corporate Objectives  
Gold: Little Brown Book, Rodale Custom Publishing (Bloomingdale's)
Silver: Traveler, Pace Communications (AAA of Northern California, Nevada and Utah)
Bronze: diane, Rodale Custom Publishing (Curves International)

STRATEGY | Proof of Return on Investment
Gold: Zappos Life Casual, King Fish Media (Zappos.com)
Silver: Zappos Life Active, King Fish Media (Zappos.com)
Bronze: UR Magazine, Rogers Publishing (Rogers Wireless Inc.)
 
STRATEGY | Best Distribution Strategy
Gold:  Countdown magazine, Parents Network Custom Media (Kimberly-Clark)
Silver:  Washington Flyer, TMG (Washington Flyer)
Bronze:  Little Pink Book, Rodale Custom Publishing (Bloomingdale's)

STRATEGY | Best Launch or Relaunch
Gold:  Sip & Savor: A Taste of Santa Barbara, Pace Communications (Santa Barbara Conference and Visitors Bureau & Film Commission)
Silver:  UR Magazine, Rogers Publishing (Rogers Wireless Inc.)
Bronze: diane, Rodale Custom Publishing(Curves International)
 
BEST IN CUSTOM : HONORING OVERALL EXCELLENCE
The Best in Custom Award recognizes products that achieve overall excellence in the following categories: editorial, design, strategy, distribution, and fulfillment of the client’s marketing objectives. This year’s award was presented to enRoute, published by Spafax.
 
Best in Custom Finalists:
MoFo Tech, Leverage Media
enRoute, Spafax
Spirit, Pace Communications
Parks, Time Inc. Content Solutions
Acura Style, Javelin Custom Publishing
Forecast.diabetes.org, TMG
Diane, Rodale Custom Publishing
Zappos Life Casual, Kingfish Media

The CPC is the leading professional organization representing custom publishers in North America. All custom publishing companies, including independent custom publishers, divisions of larger publishing houses, advertising agencies, and other media conglomerates—whether or not they were currently members of the CPC—were invited to enter the competition. Judges were key marketing executives, academics, journalists, designers, corporate strategists and publishers.

www.custompublishingcouncil.com