Dr. Tracy Tuten is author of Advertising 2.0: Social Media Marketing in a Web 2.0 World. Frequently quoted in the press, including in The New York Times, Brandweek, the International Herald Tribune, and The Washington Post, she is a leading contributor to industry views on how marketers can leverage the Internet to meet corporate objectives. She serves often in the roles of speaker, trainer, and consultant to organizations including Royall & Company, Samsung Electronics, the NFL Coaches Association, and the Interactive Marketing Institute, among others. An award-winning teacher and scholar, she is an Associate Professor of Marketing with Longwood University in Virginia. Her next book series, now in progress, is entitled Enterprise 2.0: How E-Commerce, Technology, and Web 2.0 Are Changing Business Virtually.