As a marketer, speaker, and author, John Moore shares business and marketing advice with companies aspiring to better connect with customers and employees.

From 1994 through 2004, John had the extraordinary opportunity of working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market. At both brands, John focused his teams on activities that were less about using traditional advertising, and more about using the influential power of customers as the advertising vehicle.

In 2005, John began the Brand Autopsy Marketing Practice to share the many lessons he has learned about marketing meaningfully and with authentic passion. He works with companies of all sizes to diagnose and treat common marketing ailments like anemic sales, ideation fatigue, poor brand complexion, and contagious employee apathy.

Through speaking engagements, John brings a sense of urgency and innovation to audiences from Chicago to Copenhagen to Cape Town.

His book, "Tribal Knowledge," shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. And since 2003, John has passionately dissected all things marketing-related on the Brand Autopsy blog.

John Moore resides in the badlands of Central Texas.