Custom Publishing Council

"Custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content
– via print, Internet, and other media – so intrinsically valuable that
it moves the recipient’s behavior in a desired direction."

The Pearl Awards
The Pearl Awards form will be in mailboxes by the end of June.
The deadline for submission is September 5, 2008

The Awards will be presented at a special dinner at the Rainbow Room
in New York City on Thursday, November 13, 2008

YOU HAVE TO BE IN TO WIN IT!
DOWNLOAD YOUR 2008 PEARL AWARDS ENTRY FORM NOW
New categories, partnership with ABM, digital opportunities and more.

» L.A. Meeting Details

The Custom Publishing Council’s first-ever Custom Content Conference was an incredible success. Speakers shared inspiring, educational, and useful information on topics ranging from research and brand loyalty measurements to social networking sites to widgets to global trends in marketing. Several presentations are available on the Members page.

At the Core of Motorola Marketing is Content

Had the pleasure of sitting through a presentation by Eduardo Conrado, Corporate VP of Global Business & Technology for Motorola at the Business Marketing Association annual meeting recently. Most in attendance were amazed that 50% of Motorola's revenues come from B2B ($36.6 billion in total revenues, $18 billion in B2B). They are #1 or #2 in market share in 80% of their B2B customer ...

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CPC PRESENTS THE 2008 PEARL AWARDS
Wednesday, 7/2/2008

New Business Marketing Book Challenges traditional notions of Marketing
Wednesday, 6/18/2008
Advertising is out; information is in: New Book Challenges traditional notions of Marketing

SUNSHINE MEDIA GROUP APPOINTS DAVID McDONALD AS PRESIDENT AND CEO
Tuesday, 7/1/2008

New Speaker Added to Los Angeles Meeting
Thursday, 6/26/2008

THREE NEW HIRES REFLECT KING FISH MEDIA'S RAPIDLY-GROWING CLIENT BASE AND INCREASED CAPABILITIES
Tuesday, 6/24/2008

McMURRY HONORED NATIONALLY AS BEST PLACE TO WORK
Monday, 6/23/2008


	PUBLICATION
	enRoute
	CLIENT
	Air Canada
	PUBLISHER
	Spafax

CONFERENCE HIGHLIGHTS

View our slide show of Custom Content Conference participants volunteering at Habitat for Humanity.

UPCOMING EVENTS

2008 Meeting Dates
Los Angeles, July 24-25, Sofitel Hotel

Pearl Awards in New York
Thursday, November 13, 2008
Membership Meeting: November 14, 2008

Please contact the CPC today for further information.

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The Custom Publishing Council (CPC) is the leading association for the custom publishing industry in the United States, and is focused on promoting the growth and vitality of this dynamic marketing discipline.
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