The Custom Content Council (CCC) is the leading association for the custom publishing industry in the United States, and is focused on promoting the growth and vitality of this dynamic marketing discipline.

Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America.

Marketers can count on the Custom Content Council as a "Good Housekeeping Seal of Approval." The CCC represents the interests of the top custom publishers in the country, as well as a number of international firms.

Some of the members are independent custom publishers, while others are divisions of larger publishing houses, advertising agencies or other media conglomerates. Corporate in-house publishing teams are also invited to join the Custom Content Council. In any case, the highest-ranking official - division head, president and/or principal - represents the vast majority of these organizations in the CCC.